One charm of amber is its warmth, which is unlike that of inorganic jewels. Being a rare organic jewel, amber has long been regarded as a jewel that protects women. Its antiseptic effect, unique to amber, has made it a precious kind of incense for royalty and aristocrats. Its exceptional effectiveness had earned it the name kunnoko (fragrant material). Amber is a jewel that is beloved all around the world. A variety of stories explain its origin—tears of the Heliades in Greek mythology, a fragment of the sun in ancient Prussian writings, and tears of a mermaid in Russian legend. As a company that deals with the entire process of amber production—from mining at our own amber mines through polishing and making it into a finished product—we, KUJI KOHAKU (“Kohaku” means “amber” in Japanese), would like to propose a new amber style.

Kuji is blessed with abundant forests where metasequoia still grows naturally. In the amber harvested from the Santonian Layer of the Cretaceous Period in the Mesozoic Era, a feather was discovered in a piece of amber. It was from a creature caught in the evolution from dinosaur to bird, and the amber piece was named “Fairy.” Amber is a time capsule. From the ancient forest of Kuji some 85 million years ago, many new animals and plants have been discovered, making Kuji a renowned amber production area, not only commercially but also archaeologically. With such a vintage, the amber of Kuji has been given a new beauty after millions of years. The first element of our quality standard is to exclusively use precious amber that has been produced by eons. That is the brand policy of Amberlogue.

Amber is an ancient resin that has resurfaced today. Rough amber harvested in Kuji after 85 million years of sleep is so delicate that it cracks as soon as it touches air. A large chunk, a crumbled fragment, or a tiny piece the size of a teardrop—each is equally valuable, 100% natural amber. The fourth element of our quality standard of Refined Amber, in which we never waste a single piece of precious Kuji amber when making it into an ingot, is “carat.” Amberlogue presents sizes and forms that are not possible from rough amber.

Another amber style Amberlogue proposes is art-work. Diverse pieces produced from an ingot plate encounter different materials, creating our Fashion Line. The first item for the line is a tote bag. The motif of amber pieces surfacing on the earth is expressed by 50 embedded Refined Amber pieces, which is also reminiscent of a bird, like the ostrich-skin bags. We named it “Santonian,” after the Santonian Layer of the Cretaceous period in which “Fairy” was discovered.